24 Jul

Beloved India (2008)

Designer: Philippe Dumas

Year: Fall 2008

From various Hermes literature:

From hermes.com:
Like an enormous illustration, the scarf BELOVED INDIA pays tribute to the artisans who paint the earthen walls of Indian homes. Giant cartoons, picture-book illustrations and childlike frescoes… This figurative, ornamental and very expressive painting style is characteristic of Indian folk art.

Still today, the tradition of painting elephants with decorative patterns for important celebrations lives on; the animals are also adorned in rugs, embroidered ornaments, pompoms and fringe, right up to their richly decorated tusks and right down to their feet, which bear bracelets with small bells. The tradition of painting everyday scenes on walls is still practiced as well. The designer’s vivid and simple style perfectly expresses India’s inviting warmth and vivacious character.

Ref. 002427, Colorway 9

Ad Campaign from Fall 2008:

Leave a Reply