23 Jul

The Evolution of Care Tags

(This is a work in progress that I will be updating periodically. I do have some tags from the 1950s. I just have to find them.
I also see that in transferring data from my former site, some pics now appears as links instead. Sorry for the inconvenience.)

 

1938?

Zodiaque
tag-1937.jpg


1959

Harnais de Ceremonie
The tiny tag that says “MADE IN FRANCE” in red also appears through most of the 1960s.

1967

Selles a Housse

Figures d’Equitation
(transition to “100% SILK” tagging which can be seen in some form for the next decade)

1969

Cheval Turc
(The two tags can be in the same corner or opposite corners. The small “100% SOIE” tag appears throughout the 1970s unless the carre has a specific department store tag.)
turc.jpg

1970

Armes de Chasse (missing the smaller tag that says “100% soie”)
tag-1970-armschasse.jpg

1971

Jumping

jumping-tag-1971.jpg

1974

Parc Royal

 

 

 

 

 

 

 

1980

The first time a new, longer foldover tag appears. This tag appears from 1980 to 1986/1987.
Trois Mousquetaires

trois.jpg

1982

Comtesse de Segur

circa 1982

Astrologie

tag-1982.jpg

1984

Carrousel

1986

Kimonos et Inros

kimonostag.jpg

1987

- Hermes celebrates its 150th anniversary and the caretag is no longer folded over for the first time. This caretag will be used from 1987-1997.

Feux d’Artifice

1990

Ceres

1993

Cadre Noir

cadre.jpg

1998 - first year with the shorter, current caretag (1998-Present)

Au Couer des Bois

couerbois-tag.jpg

Photos: eBay, TPF





4 Responses to “The Evolution of Care Tags”

  1. Anny Carvalho Says:

    Thank you for a very useful and interesting guide. It’s great to find people sharing interest in such beautiful things! Regards.
    Anny

  2. Valeri Says:

    Good morning
    Your information are great and interesting, do you have information about all talkings about C HERMES like you did for the care tag

    Thank you very much
    Best regards

    *******************************

    Yes, I am working on an article on the copyright symbol. When I have accumulated enough pictures for illustration, it shall be published.

    - seton

  3. Lynn Daniels Says:

    Thank you for your wonderful guide, and other information. The article here helped me buy an authentic original issue 60s scarf with confidence – I had passed up a 70s issue Napolean’s Carriage because I didn’t have any knowlege of pre 1980s before I saw your guide

    *********************

    You’re welcome. Congratulations on your purchase.

    - seton

  4. Geoff Clarke Says:

    Thanks for the good work here. One question regarding the red “Made in France” labels. Do you have any evidence that they were actually put on by Hermes in France? My belief was that they were added after export, with the US store labels when a country of origin label was required there?? G.

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