The Evolution of Care Tags
(This is a work in progress that I will be updating periodically. I do have some tags from the 1950s. I just have to find them.
I also see that in transferring data from my former site, some pics now appears as links instead. Sorry for the inconvenience.)
1938?
1959
Harnais de Ceremonie
The tiny tag that says “MADE IN FRANCE” in red also appears through most of the 1960s.
1967
Selles a Housse

Figures d’Equitation
(transition to “100% SILK” tagging which can be seen in some form for the next decade)

1969
Cheval Turc
(The two tags can be in the same corner or opposite corners. The small “100% SOIE” tag appears throughout the 1970s unless the carre has a specific department store tag.)

1970
Armes de Chasse (missing the smaller tag that says “100% soie”)

1971
Jumping
1974
Parc Royal
1980
The first time a new, longer foldover tag appears. This tag appears from 1980 to 1986/1987.
Trois Mousquetaires
1982
circa 1982
Astrologie
1984
1986
Kimonos et Inros

![]()
1987
- Hermes celebrates its 150th anniversary and the caretag is no longer folded over for the first time. This caretag will be used from 1987-1997.
Feux d’Artifice

1990
1993
Cadre Noir
1998 - first year with the shorter, current caretag (1998-Present)
Au Couer des Bois
Photos: eBay, TPF








Posted
on
Wednesday, July 23rd, 2008 at 6:53 pm under


Thank you for a very useful and interesting guide. It’s great to find people sharing interest in such beautiful things! Regards.
October 28th, 2008 at 6:56 amAnny
Good morning
Your information are great and interesting, do you have information about all talkings about C HERMES like you did for the care tag
Thank you very much
Best regards
*******************************
Yes, I am working on an article on the copyright symbol. When I have accumulated enough pictures for illustration, it shall be published.
- seton
March 16th, 2009 at 3:27 amThank you for your wonderful guide, and other information. The article here helped me buy an authentic original issue 60s scarf with confidence – I had passed up a 70s issue Napolean’s Carriage because I didn’t have any knowlege of pre 1980s before I saw your guide
*********************
You’re welcome. Congratulations on your purchase.
- seton
October 13th, 2009 at 2:20 pmThanks for the good work here. One question regarding the red “Made in France” labels. Do you have any evidence that they were actually put on by Hermes in France? My belief was that they were added after export, with the US store labels when a country of origin label was required there?? G.
November 16th, 2010 at 12:08 am